Nov
5
Value-Added Selling by Tom Reilly – Captured
Filed Under Business Ideas, Resources, Principles, etc., Free Book Summary - Online
Reilly’s ideas have spurred a revolution in the selling industry. It’s a positive revolution for the consumer because he encourages selling on the customer’s perception of value, not the sellers. Previously, companies tried to get people to buy what they need to sell rather than sell what people need to buy. So, after that brief blip, here is my capture of the book:
Purpose:
How can I sale competitively without lowering prices, decreases margins and thereby increase the volume requirements?
Main Messages:
1. Stop focusing on price. Consumers don’t worry about price as much as salespeople do.
2. Focus on the cradle-to-grave mentality, rather than just on a transaction. It’s a lifetime relationship.
3. Join the customer on their journey through planning (when they need information), acquisition (when they need a smooth transaction and transition) and usage (when they need economy and productivity).
4. Realize that the overall cost of ownership is what really matters to customers. Focusing on low price is only about the transaction, leaving the customer with what they get.
5. Define your value-added in terms of (a) your product, (b) your company and (c) yourself. All of these bring together the experience for the customer.
Nov
5
Smart Mobs: The Next Social Revolution by Howard Rheingold – Captured
Filed Under Business Ideas, Resources, Principles, etc., Favorite Books, Free Book Summary - Online
Smart Mobs: The Next Social Revolution by Howard Rheingold
The famous sociotechnologist (sociologist studying the impact of technology on society), Howard Rheingold digs deep into the implications of technology becoming transparent.
How will our world change when computers become transparent?
Much like the tranformation of culture when the telegraph became the telephone, when the computer moves from desktops and modems to mobile devices and transparent technology, there are huge societal changes imminent. Mobile Internet brings computers and the Internet to the masses because it works into our everyday lives. Rheingold refers often to “wearable computing.”
What are the implications of these changes?
1. Bring information and location together. Imagine running to catch your flight and your contacts project a red carpet to your terminal. No guessing there. Imagine going on a nature hike and your glasses display information about each plant. If the information is not there, imagine contributing it to the web and having your GPS enabled mobile device record your lattitude and longitude with the information.
2. Ubiquitous computing can mean privacy concerns about how information is used. Potential corporate or government control.
3. Democratic power. In the Phillipines, the people, enabled with texting on the mobile phones, amassed a group large enough to oust the president.
What are the different outcomes possible?
1. Way more freedom. The ability of people to circumvent big business and big government and big media and mobilize movements for what they really want, rather than what big brother wants them to want.
2. Way less freedom. Depending on the technological infrastructure and legislation, the changes could imply that we loose our privacy and our freedom.
From a business standpoint, the mobile Internet presents new challenges, but also new opportunities if we choose to embrace it.
Nov
5
Timeshare Vacations
Filed Under Search Engine Marketing
Here is an experiment with Time Share Vacations. If this content will bring traffic, I’ll experiment with sending traffic to other places the same way.
Oct
28
An example of a 21st Century Company – Socialtext
Filed Under Business Ideas, Resources, Principles, etc.
This is the way to run a company. No offices. Everyone works from home. Low overhead. Lean. Fast. Responsive to the market. I like this type of business. Socialtext is making a business out of wiki software.
Oct
14
Look’s like Google isn’t going to wait for Microsoft to introduce their file & web search with Longhorn. They just released software to search your own computer.
Oct
12
Skype – The Future Looks Promising
Filed Under Business Ideas, Resources, Principles, etc., Ideas and Thoughts
John, Paul and I tested Skype yesterday and the sound quality is amazing. It felt like we were in the same room. The system allows you to call a land line for 1.7 Euro cents a minute or about 2 US cents per minute, anywhere in Europe, Canada, the USA, etc. Calling Mexico is only 8 Euro cents.
Calling another Skype user doesn’t cost anything. Neither does a 5 way conference call. This company is going to change the way the world works. As this catches on, I can see the proliferation of broadband and high speed Internet. After all, you can justify it. It’s what your long distance bill used to be when you had to pay it. I love it. The best part, how can you tax something that’s free? LOL.
Go Skype!
Oct
8
I didn’t know there was a MAC OS X genealogy software, but there is here:
http://www.onlymac.de/html/stammbaum4en.html
Oct
8
Everyone is getting into blogging it seems. Here are the genealogy blogs for future reference:
Rantings, store and news. The first genealogy blog I came accross.
http://genealogyblog.com/
Pure news blog
http://genealogy-news.blogspot.com/
Thousands of genealogy blogs
http://www.blogtree.com/
Janet’s Genealogy Blog
http://tokerud.typepad.com/genealogy/genealogy/
Marc Nozell’s mini-blog
http://nozell.com/blog/archives/category/genealogy/
Sep
28
Oppose Evil
Filed Under Home, Family and Church
I’ve created a specific page for information on President Hinkley’s Oppose Evil article for friends and family.
Sep
21
Business Networking Systems Dead Already?
A lot of truth in this article, but I couldn’t help but think about the one time I’ve tried to use LinkedIn.com and received an amazing response to a question that I had. It worked for me, but then, I’ve only used it once.
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