May
12
John Bresee Back Country Store Speaks
Filed Under Business Ideas, Resources, Principles, etc., Education and Love for Learning
John Bresee, co-founder of the best outdoor equipment retailer on the web, spoke at the UVEF today.
I always love to hear him speak. After the luncheon, we talked a little and he said he is really good at seeing things about three years out. His presentation riveted me every moment.
Basically:
Entreprenuers who actually start business are the only ones who ever succeed.
No lottery ticket. Really easy to start, but really hard to perservere.
Split the category. Geartrader.com is going to take on a niche of eBay.com.
Checkout the following sites:
Dogfont.com woot.com
Be first in the category.
Stay focused. “We sell outdoor gear on the Internet.” No manufacturing.
Split off companies. Apparently, Sony could have had Apple’s market share
if the publishing division in Sony hadn’t crushed the possible iPod division.
Convert the highest and ship cheapest and buy cheapest.
Don’t worry about channel conflict.
Let your customer create the product.
Overlaying on google maps.
iTunes is missing the boat when they don’t open up to all musicians who want to publish their music.
Gary Hammill – the scary way is the safe way.
Google – free matching soon to come.
eBay – free auctions sites will suplant it.
Digital services that charge are begging for a beatdown.
At Backcountry Store, we hire those in our culture to write the content for our culture. Showing up is 90% of life.
-Woody Allen
Never look back lamenting about what could have been.
Don’t choose sleep over entreprenuership.