Jun
20
60.5% of Internet Users Choose the Natural Search Results
Filed Under Search Engine Marketing | Comments Off on 60.5% of Internet Users Choose the Natural Search Results
I thought this number would be higher than it is. Here is an excerpt from the article and a link to it.
WATERTOWN, Mass. –(Business Wire)– April 29, 2004 — 60.5% of Internet Users Identified Natural Search Results as Most Relevant to Their Query – 39.5% Selected Paid Search Advertisements
iProspect(R), the Original(R) Search Engine Marketing Firm (http://www.iprospect.com), today announced more results from its recent Search Engine User Attitudes Survey that indicate the majority of search engine users find natural search results to be most relevant to their queries.
http://www.tmcnet.com/usubmit/2004/Apr/1036746.htm
Jun
20
Internet Marketing Class Back Home
Filed Under Business Ideas, Resources, Principles, etc., Education and Love for Learning, Search Engine Marketing | Comments Off on Internet Marketing Class Back Home
I’m returning to Burley, Idaho to teach an Internet Marketing Class to interested students and parents from my Alma Mater, American Heritage Academy. I feel like it’s a wonderful opportunity to give back to the community. Sometimes I look at my home community and think, “they’ve only ever known agriculture and the farms are consolidating and even dissappearing.”
There is so much opportunity in our world and, though I haven’t mastered things on the Internet by any means myself, I think I can open their eyes at home to whole new possibilitiles. It’s the least I can do after others have openned my eyes for me.
I’ll either record my notes here or set up an ATutor system to teach the course.
Jun
20
Internet Marketing Class Back Home
Filed Under Business Ideas, Resources, Principles, etc., Search Engine Marketing | Comments Off on Internet Marketing Class Back Home
I’m returning to Burley, Idaho to teach an Internet Marketing Class to interested students and parents from my Alma Mater, American Heritage Academy. I feel like it’s a wonderful opportunity to give back to the community. Sometimes I look at my home community and think, “they’ve only ever known agriculture and the farms are consolidating and even dissappearing.”
There is so much opportunity in our world and, though I haven’t mastered things on the Internet by any means myself, I think I can open their eyes at home to whole new possibilitiles. It’s the least I can do after others have openned my eyes for me.
I’ll either record my notes here or set up an ATutor system to teach the course.
Jun
20
Another Neal’s Blog?
Filed Under Ideas and Thoughts | Comments Off on Another Neal’s Blog?
Wow, I found another Neal with a blog. His name is the same as mine. I guess I’m not the first. Good for him.
Jun
20
The Need To Preserve Family History in a safe place
Filed Under Genealogy to Family History to FamilyLearn | Comments Off on The Need To Preserve Family History in a safe place
A lady in Redding, California lost 7 years of family history work. Very sad. She’s 81 and can’t recreate what she has done. I can see why folks want to preserve their family history in a safe place. This is why John’s advocates using FamilyLearn as a place to preserve genealogy and family history records.
Jun
20
Internet Commerce Kit
Filed Under Business Ideas, Resources, Principles, etc., Search Engine Marketing | Comments Off on Internet Commerce Kit
I didn’t write this, John did when I missed our Internet marketing class. There are a ton of good links here and I want to record it.
Internet Success Kit
John from BackcountryStore.com spoke at Paul Allens e-business class at UVSC. He was amazing. He spoke about how to make money on the internet and about how very few people realize how cheap and easy it is to do. He gave us a piece of paper on it with a bunch of links that he called a "Kit", or, a recipe for creating a successful business online. Actually, what it is is a bunch of websites that are tools and reference points for setting up a successful business. I liked what he said so much that I’m posting it.
Here’s what he had on the paper:
"Poor people have expenses
Middle class people have liabilities they call assets
Rich people have income producing assets that pay for their liabilities"
-Robert T. Kiyosaki
Paraphrased from Rich Dad, Poor Dad
(I happen to be a huge fan of Rich Dad, Poor Dad)
Websites in no particular order:
www.backcountrystore.com — My Site
www.browserecam.com — Excellent web business
www.abestweb.com — affiliate community
www.cj.com — affilate network
www.webmasterworld.com — hardcore web geeks
www.notesfromtheroad.com — excellent affiliate
www.overture.com — pay per click advertising
www.google.com/adsense — get paid for pay per click advertising
www.skiersjournal.com — my affiliate site
http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us — a way to search for good markets
www.wordtracker.com — pay per click word universe tool. Difficult to master.
www.amazon.com — Top affiliate company in the world
www.nureal.com –reasonable multi site hosting
www.websidestory.com — Hitbox professional reasonably priced web analytics
www.atomz.com — inexpensive ecommerce search
www.oscommerce.com — open source ecommerce web store
www.elance.com — programmers bidding on doing web work
Jun
20
FamilyLearn – Moving Up
Filed Under Search Engine Marketing | Comments Off on FamilyLearn – Moving Up
Our efforts to optomize FamilyLearn are finally paying off. Though Google still seems to be settling their results for the month, it looks like we moved up to a pagerank of 6. John and I are so excited about this. All of our other sites are moving up as a result because I placed a link on the FamilyLearn home page to the FamilyLearn Management page which has links to www.utahrealestate-1st-time.com, www.albionvillage.com, www.jonasfam.com and more. They all went up as a result. I think FamilyLearn’s jump occurred because of the sitemap and a link from each inner page back to the home page. In addition, we did the 301 redirect from www.familylearn.org to www.familylearn.com and captured all those links. Finally, we picked up some more links. Plus the interconnection of all the sites must help in some way. It’s legitimate link building. This is great.
Jun
20
Finally – A PageRank Calculator without the toolbar!
Filed Under Search Engine Marketing | Comments Off on Finally – A PageRank Calculator without the toolbar!
Google has only ever offered a toolbar to see your pagerank. Top 25 Web has created a page that returns your pagerank. I think they just released it last month.
Jun
20
Do’s and Don’ts with Venture Capitalists – Dave McGinn – CFO Agilix Labs, Inc.
Filed Under Business Ideas, Resources, Principles, etc. | Comments Off on Do’s and Don’ts with Venture Capitalists – Dave McGinn – CFO Agilix Labs, Inc.
Do’s
- Do 1: Good presentation that addresses
- Market Risk – The TAM (Total Addressable Market) should be at least 1 billion for VCs to pay any attention to you.
- Product Risk – Why your product has the qualities to capture the market share you claim it will.
- Execution Risk – Why your team can execute.
- Financial Risk – That’s what the VCs are for.
- Do 2: Have firm grasp on valuation
- DCF – discounted cash flows
- Training 12 month revenue – In technology, 1 million revenue trail makes the company worth 3-5 million.
- Projected revenues 1-2X value.
- Acquisitions – In the same industry with similar characteristics and revenue capabilities.
- It’s best to ues a triangular approach to valuation – Use 3 of the possibilities.
- Do 3: Nail the revenue! Understand your business projections because your reputation is on the line. You have to deliver or you lose credibility.
- Do 4: Smart Money – If I win, who else wins? Go for money from the companies that will benefit as you are successful.
- Do 5: VCs have two motives (Greed and Fear) – Use one or both. Always work with more than one VC firm at the same time and let the other know that you have options.
Don’t’s and Common Mistakes
- Don’t resist managment changes. “If someone can make me money better than I can make me money, why should I complain?”
- Not understanding valuation. You don’t want to lose more than 20-30 percent on the 1st or 2nd round. – “Pigs get fat, but hogs get slaughtered”
- Not paying attention to the capital table. “If cash is King, equity is Queen.”
- Not growing/hiring the right team.
- Know when the founder should step down
- A players hire other A players and B players hires C and D players so that they aren’t challenged.
Jun
20
Ideal Capital Structure for $100 million dollar business
Filed Under Uncategorized | Comments Off on Ideal Capital Structure for $100 million dollar business
In the Entreprenuer class, they share the ideal capital structure for a large company.
20-30 percent for founders
20-30 percent for employees and seed capital investors
50 percent for 2nd to 5th rounds of funding (5 rounds ussually is bad)
However, in starting businesses, they suggested building incentives into the capital structure. For example, give founders and employees stock options that they can only buy if they perform at a certain level or stick with it for a certain amount of time. They talked about Phantom stock that only those who are with the company at the time of harvest can capitalize on it.
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