Jun
28
Breaking Tradition/ Changing A Paradigm
Filed Under Business Ideas, Resources, Principles, etc., Genealogy to Family History to FamilyLearn, Search Engine Marketing
I was talking to Trisha just the other day about how difficult it is to get people to change their habits for a new and better product. Just now when I had the chance to purchase cheaper high speed internet and a different cell phone service, I didn’t because I didn’t want to take the time to deal with it. It wasn’t worth it to me. Breaking tradition or making a paradigm shift is never going to be easy and quite frankly, that is what we are trying to do with www.familylearn.com. The industry is currently focused on data, names, dates and places. FamilyLearn is a new way to approach family history and life, learning from one another and our ancestors. But, from a marketing standpoint, this is going to be a very difficult task indeed. Seth Godin, the famous blogger recently pointed out: “You should also care if you’re trying to build something big and important. Because big and important things often come from changing the tradition. And if you can invent a new tradition, a new tradition around your innovation, that’s when you win big time.” ( http://sethgodin.typepad.com/seths_blog/2004/06/tradition.html )